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2nd April, 2025

ChatGPT Overwhelmed by Ghibli Image Craze: Causes and Responses

OpenAI's ChatGPT recently experienced a significant outage due to an overwhelming surge in users generating Studio Ghibli-style images. The introduction of this new image-generation feature led to unprecedented demand, causing server overloads and temporary service disruptions. The New Yorker+4Business News Live+4Business News Live+4

The Ghibli Image Generation Phenomenon

OpenAI's latest update to ChatGPT-4o introduced an advanced image generation tool, enabling users to transform their photos into Studio Ghibli-style artwork. This feature quickly gained immense popularity, with millions of users worldwide eager to create and share their own Ghibli-inspired images.

Impact on ChatGPT's Performance

The sudden influx of users engaging with the Ghibli image generation feature placed an unprecedented load on ChatGPT's servers. This surge led to widespread outages, affecting both the app and API services. OpenAI acknowledged the issue, with CEO Sam Altman noting the unexpected popularity and the resulting strain on their infrastructure.

OpenAI's Response

In response to the overwhelming demand, OpenAI implemented temporary measures to stabilize the platform. Free-tier users were limited to generating a maximum of three images per day while the team worked on optimizing server performance. Altman humorously remarked on social media about the need for the team to get some rest amidst the chaos.

Broader Implications

This incident highlights the challenges AI platforms face in scaling to meet user demand, especially when new features capture public interest so rapidly. It also underscores the delicate balance between innovation and infrastructure capacity in the rapidly evolving field of artificial intelligence.

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