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10th September, 2023

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Build AR Lenses in Lens Studio for millions of Snapchatters worldwide!

Augmented Reality (AR) has taken the world by storm, and Snapchat's Lens Studio has played a pivotal role in bringing AR experiences to millions of users worldwide. With its user-friendly interface and powerful capabilities, Lens Studio has opened up a world of creativity for developers and creators. In this blog, we'll explore the exciting world of AR lens creation on Snapchat, and how you can be a part of this global phenomenon.

Getting Started with Lens Studio:

Lens Studio is a free, user-friendly platform that empowers developers, designers, and creators to build engaging AR experiences. To begin your journey, simply download Lens Studio from the official website and install it on your computer. Once you're set up, it's time to start creating!

Choose Your AR Lens Type:

Lens Studio offers various templates to help you get started. Whether you want to create face lenses, world lenses, or interactive experiences, Lens Studio provides the tools you need. Consider your target audience and the type of lens that would resonate with them.

Design and Creation:

This is where your creativity shines. Use Lens Studio's intuitive design tools to craft your AR masterpiece. You can import 3D models, textures, and animations to bring your vision to life. Don't forget to think about interactivity – how will users engage with your lens?

Scripting and Interactivity:

Lens Studio supports scripting through JavaScript and offers a wide range of interactions. You can make your lens respond to touch, gestures, or even the environment. Experiment with these features to make your lens more engaging and fun.

Testing and Debugging:

Before your lens goes live, it's crucial to thoroughly test it. Lens Studio provides a real-time preview feature that lets you see how your lens works on various devices. Be sure to debug any issues to ensure a seamless user experience.

Publishing Your Lens:

Once you're satisfied with your AR lens, it's time to share it with the world. Lens Studio simplifies the publishing process. You can submit your lens to the Lens Studio community, which can help it gain exposure and recognition.

Promoting Your Lens:

Building an AR lens is just the first step. Promote your lens on social media, collaborate with influencers, or even participate in Snapchat's official Lens Challenges to reach a broader audience.

Analyzing Performance:

Lens Studio provides analytics to track how your lens is performing. Monitor metrics like views, shares, and engagement to understand how users are interacting with your creation. Use these insights to improve your future lenses.

Join the AR Revolution:

AR is transforming the way we interact with the digital world, and Lens Studio puts the power of AR creation in your hands. By building AR lenses, you're not only engaging with Snapchat's massive user base but also contributing to the evolution of AR technology.

Conclusion:

Building AR lenses in Lens Studio is an exciting opportunity to tap into the world of augmented reality and connect with millions of Snapchatters worldwide. With creativity, dedication, and a touch of technical know-how, you can create AR experiences that entertain, educate, and inspire. So, dive into the world of AR lens creation and be a part of this global phenomenon!

Download Lens Studio : https://ar.snap.com/download?utm_campaign=LensStudio_Conversions_LAL&utm_content=LS_ProductPage&utm_medium=PAIDPLATFORM&utm_source=Meta&utm_term=CareerArtist_AcquisitionB

System Requirements

Operating System

Windows 10 (64 bit); MacOS 10.13+

Hardware

Minimum of Intel Core i3 2.5Ghz or AMD FX 4300 2.6Ghz or Apple M1 with 4 GB RAM; Intel HD Graphics 4000 / Nvidia GeForce 710 / AMD Radeon HD 6450 or better; screen resolution of 1280x768 or higher

Please make sure that you have the latest driver for your specific graphics card installed

Camera Kit Compatibility

If you are a Camera Kit developer please review the Lens Studio compatibility table to ensure your Lens will work in your application.

Release Notes

4.53

New

Lens Developers building City-Scale AR experiences will now be able to explore the area in an interactive environment in the Preview panel with the new Interactive Camera View.
Through our partnership with OpenCV, Snap is providing a training notebook that allows you to train ML Models that support Optical Character Recognition.
- The Optical Character Recognition Template provides two parts to help Lens Developers get started with OCR; how to train a powerful OCR model, and a Lens Studio template.
Lens Studio now offers the ability to utilize Pixels or Points, known as Device Independent Pixels, when adding a SceneObject to a Camera. When setting fields like size, padding, offsets or the various fields of the Layout Element, you can use the new device independent point unit instead of centimeters.
The Meme Template offers Lens Developers an easy way to create movable screen sticker Lens by simply providing an image.
The Quiz Template provides a convenient way to create quiz Lens by simply providing JSON data or directly editing the quiz in the Inspector panel.
The Scene Manager Template demonstrates a few ways to use the Scene Manager Custom Component. Scene Manager allows you to break up your Lens into different pieces, reuse parts of Lenses, and improve overall Lens performance.

Improvements

Major stability improvements, see the FIXED to learn more.
Support for ML Assets has been added to Remote Assets.
Multiple performance improvements to VFX Editor assets, especially for projects that have a lot of VFX in the scene.
Display Street Level Supported Area Info.
Spotlights now has a Falloff option.
PVR default for JPG in Lens Studio + template update
True Size support to Eyewear Try-On Template
Convert Graph GPU Particles to use instancing
- The Particles Template has been updated to use the new Instancing GPU Particles

Fixed

Fixed issue when Lens Studio application may crash during undo for parameters on materials/shaders
Fixed issue when textures were duplicated on project reopen
Fixed issue when Serializated prefab script order does not match unserialized prefab of script
Fixed issue when video textures and other resources have been duplicated on project reopen
Fixed issue when Lens Studio application can be crashed on project reopen when unsupported entities have been added into project folders accidentally
Fixed issue with getPixels function
Fixed Lens Studio application crash with mp4 resource
Fixed issue when Lens Studio application creates unused folders as resource
Fixed issue when user can not see city map in Map panel
Fixed issue when Lens Studio application crashes when printing the destroyed collider component
Fixed issue when Lens Studio application crashes with old projects structure during scene objects selection
Fixed issue with Project Info menu items
Fixed issue when projects created on macOS won't open on Windows O

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